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Using genetics to improve the health of a flock …

… products are administered as a pre-lambing treatment of ewes by about 80% of sheep farmers in New Zealand. Pre-lamb drenching is done as farmers expect that by treating ewes, both ewes and their lambs will be heavier at weaning and … on these animals, it will result in significant production gains. Key results Farmers may not be making money from pre-lamb drenching every year.   If resistant parasites are already on your farm, then using long acting anthelmintics will make the issue worse.   To improve profitability, considering ways of improving lamb drop and lamb survival is likely to be more important than drenching.   There was a change in the rumen microbiome of …

… New Zealand’s country of origin beef and lamb marketing programme Taste Pure Nature was developed by B+LNZ and is now led by red meat processors and exporters.  … … Market Development programme and launched in 2019.   It promoted the sustainability of New Zealand grass-fed beef and lamb to target groups of international consumers.  Activity was undertaken in partnership with meat companies to raise … power of our farmers’ story and the impact that can be achieved through targeted investment in global markets.  In June 2024 it was announced that red meat processors and exporters would build on the strong foundation and assume …